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Avnet Abacus adds more industry-leading battery technology to its product portfolio in distribution agreement with RRC

Avnet Abacus’ product expertise in batteries, and its pan-European presence, seal franchised distribution deal for RRC product range.

Avnet Abacus, one of Europe’s leading interconnect, passive, electro-mechanical and power distributors and a business unit of Avnet Electronics Marketing EMEA, a business region of Avnet, Inc. (NYSE: AVT), has signed a franchised distribution agreement with RRC, a global leader in power supplies, batteries and battery charging technology. 

This agreement builds on the existing relationship between the two companies, providing access via Avnet Abacus in Europe to RRC’s range of standard and custom battery packs, which are developed using cutting-edge lithium-based technologies. These are complemented by a selection of standard, platform and custom battery chargers. RRC products are targeted for use in diverse sectors, including military, medical, industrial and consumer applications.

“We have been working with the Avnet Abacus sales & application teams for some time, and have been very impressed by the technical knowledge of their product specialists and the efficiency of their logistics,” said Michael Müller, Area Sales Manager at RRC. “This formal agreement will enable us to work more closely together to create growth opportunities in Europe for our batteries and battery charging lines.”

“RRC develops trendsetting power solutions that provide engineers with distinct competitive technological advantage,” said Tim Parker, Battery Products Manager, Avnet Abacus. “Our role as an RRC franchised distribution partner is to introduce these latest product innovations to customers, using our experience and knowledge in battery technology to help them find the best fit for their projects.”

About Avnet Abacus

Avnet Abacus is a pan-European demand creation distributor specialising in interconnect, passive, electromechanical, power supply and battery products. Avnet Abacus’ extensive product range and exceptional linecard is supported by a team of over 50 product specialists based across Europe, delivering technical expertise and technology focused initiatives. Avnet Abacus is a business unit of Avnet Electronics Marketing EMEA, a business region of Avnet, Inc., (NYSE:AVT). For more information, visit: www.avnet-abacus.eu or follow us on  http://www.twitter.com/Avnet_Abacus